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Net-new opportunity discovery
Companies matching your ICP, filtered down to the ones showing a credible reason to speak now.
View Net-new opportunity discoverySales Intelligence Consultancy
Sales Intelligence for B2B Sales Teams
Growth Assist helps sales teams identify the companies worth pursuing, understand why now and take the next best action.
What it is
A bespoke Sales Intelligence system, built around your market.
01
A managed service, not a platform
There is no dashboard to learn and no seats to fill. We run the intelligence process for you and deliver prioritised opportunities into the way your team already works.
02
Analysts, supported by AI
AI reads volume and finds patterns. Our analysts decide what is commercially meaningful, and every opportunity is checked by a person before it reaches your team.
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Built around your market
The signals that matter to a roofing contractor are not the signals that matter to a managed print provider. Each engagement runs on an intelligence model built for your buyers.
04
Continuous, not a one-off list
Markets move. We monitor for change every week, so pipeline arrives continuously rather than as a list that ages the moment it is delivered.
The difference
Data tells you who exists. Sales Intelligence tells you who matters now.
Traditional data platforms
- Find companies
- Provide contacts
- Create lists
- Require internal research
- Leave prioritisation to the sales team
Growth Assist Sales Intelligence
- Understand your ICP
- Research target accounts
- Identify commercial signals
- Prioritise opportunities
- Provide sales context
- Recommend next actions
What we read
The information your market gives away.
Companies signal change long before they write a requirement down. We combine the relevant sources into a single view of who is worth your attention this month. The exact data sources are selected around your ICP, sales process and agreed opportunity triggers.
- Company information
- Property intelligence
- Planning data
- Survey data
- Recruitment activity
- Leadership changes
- Market changes
- CRM information
- Historical sales conversations
How Sales Intelligence works
From understanding your business to actionable opportunities.
01
Commercial Understanding
Understand the business, customers, sales process and what makes an opportunity valuable.
02
Commercial Strategy
Decide which markets, account types and buying situations the sales team should focus on.
03
Setting Up Your Intelligence
Build the research model around the agreed ICP, evidence sources and buying signals.
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Actionable Intelligence
Deliver prioritised opportunities with why this company, why now, who to contact and what to say.
Sales Intelligence Use Cases
Six ways teams use intelligence to create better pipeline.
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Buying trigger intelligence
Expansion, leadership change, planning activity and more — the events that create a genuine reason to speak.
View Buying trigger intelligence03
CRM prioritisation
You already know thousands of companies. The problem is knowing which ones matter today — we help you find out.
View CRM prioritisation04
Contract renewal intelligence
Known renewal dates and inferred renewal windows, kept clearly distinct, so sales times outreach without guessing.
View Contract renewal intelligence05
Historic opportunity recovery
The opportunity that wasn't ready three years ago may be worth looking at today — we find it and re-evidence it.
View Historic opportunity recovery06
Cross-sell intelligence
Existing customers, evidenced fit for another product or service, and current signals — combined into a clear priority.
View Cross-sell intelligenceExample Sales Intelligence Briefs
A sales brief gives the reason, the timing and the next action.
Each example shows the structure behind a finished opportunity brief. The content is fictional, but the sales logic is the same: evidence first, interpretation second, action third.
- Why this company
- Why now
- Who to contact
- Recommended conversation
Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.
Sales Intelligence Brief
Illustrative example- Company
Alderwick Components Group
Precision components · 140 employees · fictional example
- Why this company matters
- Multi-site manufacturer in the size band where this provider's win rate is strongest, currently running IT support in-house with a single technical hire.
- What changed
- Second facility taken on a long lease earlier in the year
- New Operations Director appointed from a larger group
- Four maintenance and production roles advertised in six weeks
- Asset finance facility registered against new plant
- Why now
- Expansion plus a new operational leader usually creates a review of support arrangements within two quarters. The window is open now rather than at renewal.
- Who to contact
- Sarah Mitchell, Operations Director — owns site readiness and supplier arrangements during expansion (fictional stakeholder).
- Recommended action
- Begin a conversation with the Operations Director about supporting the second site before it goes live.
- Confidence
- High — four independent signals, each traceable to a primary source.
FAQ
B2B sales intelligence, answered.
What is B2B sales intelligence?
B2B sales intelligence is the process of identifying which companies are relevant to what you sell and establishing whether something has changed that creates a reason to speak to them now. It combines company information, market evidence and your own sales data.
How is a managed service different from sales intelligence software?
Software gives your team access to data and leaves the research with them. Growth Assist does the research: we define the ideal customer profile with you, monitor for relevant change, verify the evidence and deliver prioritised opportunities your team can act on.
Where does the evidence come from?
External sources can include company information, property and planning data, recruitment activity, public announcements and leadership changes. Internal sources can include CRM records, previous proposals and historic sales conversations. The exact sources are selected around your ICP, sales process and agreed opportunity triggers.
Do you use AI?
Yes, to read volume, connect information and structure research. AI is never presented as fact: every opportunity separates verifiable evidence from inference, and the supporting evidence stays visible to the salesperson. Evidence first. AI second. Sales intelligence third.
Do you do the outreach as well?
No. Growth Assist automates discovery and research, not cold outreach. Your sales team owns the conversation; we make sure they start it with a reason.
How do we get started?
With a free data-driven sales strategy: a structured review of your pipeline today, your existing data, and the why-now triggers that could identify your next opportunities.
Request Your Free Data-Driven Sales Strategy
We review your customers, market and sales approach to identify where Sales Intelligence could improve your targeting and pipeline.