Getting started

Your path to actionable intelligence.

Understanding your business is the first step towards finding the right opportunities.

Growth Assist works with your team to understand your customers, define what makes a valuable opportunity, build your intelligence approach and deliver sales intelligence your team can act on.

The client journey

Four stages, from understanding to action.

01

Commercial Understanding

Understand your business, products, customers and commercial priorities.

Example output

Example output
GA / Example

Commercial Understanding Brief

A research-backed summary of your business, customers, products and commercial priorities.

Business overview
Products and services
Customer profile
Problems solved
Commercial priorities

Illustrative example. Fictional data created to demonstrate methodology.

02

Commercial Strategy

Combine business understanding with market evidence to define priorities.

Example output

Example output
GA / Example

Commercial Strategy Brief

Turning business understanding into a clear direction for targeting and opportunity development.

Ideal customer profile
Priority markets
Target account characteristics
Buying triggers
Qualification criteria

Illustrative example. Fictional data created to demonstrate methodology.

03

Setting Up Your Intelligence

Configure research models, sources and assessment criteria.

Example output

Example output
GA / Example

Intelligence Model Configuration

The framework used to identify, assess and prioritise opportunities around your business goals.

ICP criteria
Research sources
Commercial signals
Assessment criteria
Delivery format

Illustrative example. Fictional data created to demonstrate methodology.

04

Actionable Intelligence

Deliver prioritised opportunities with evidence, context and next actions.

Example output

Sales Intelligence Brief
94/100

Sales Intelligence Brief

Prioritised opportunities with evidence, buying context and recommended next steps for your sales team.

Opportunity score
Why this company
Why now
Key stakeholders
Recommended conversation
Next action

Illustrative example. Fictional data created to demonstrate methodology.

View Sample Sales Intelligence Briefs

The complete journey

See the intelligence journey in practice.

Every stage creates a practical output that builds towards actionable Sales Intelligence.

From understanding your business, to defining your strategy, to delivering prioritised opportunities.

01

Commercial Understanding

02

Commercial Strategy

03

Intelligence Model

04

Sales Intelligence Brief

The result

Intelligence your sales team can act on.

Growth Assist identifies companies worth pursuing, explains why now and gives salespeople the intelligence needed to start better conversations.