Commercial Office Fit-Out
Finding businesses before workplace transformation projects begin
Identify organisations likely to require workplace transformation before projects reach tender stage.
Sales Intelligence Brief
SB-02 · Illustrative exampleOpportunity score
88/100
Status
High Priority
Industry
Commercial Office Fit-Out
- Opportunity type
- Workplace transformation — pre-tender
- Example company
Illustrative workplace specialist model
Example target: Brackwell Financial Partners · 310 employees · two offices
- Why this account
- A growing professional services business that has added 22% headcount without taking additional floorspace, with a lease event on its main office inside the next twelve months. The space decision is unavoidable and has not yet been handed to an agent.
- Why now
- Fit-out specification decisions are made nine to twelve months ahead of a lease event. Two senior hires with teams have been announced in the last quarter and a second regional address has appeared on filings, which means the requirement is being sized now.
- Recommended action
- Introduce a workplace planning conversation with the Chief Operating Officer before an agent shortlist is drawn up.
Research
Company profile
- Sector
- Financial and professional services
- Size
- 310 employees, 22% growth year on year
- Premises
- City centre head office plus one regional office
- Tenure
- Leasehold, main office lease event within 12 months
- Working pattern
- Office-led, three to four days on site
ICP match
- 50–1000 employeesMatch
310 employees.
- Growing businessMatch
Headcount up 22% with no added space.
- Office-based workforceMatch
Office-led working pattern.
- Regional expansionMatch
Second regional address registered.
- Commercial premisesMatch
Leasehold city centre floorspace.
Ideal customer profile
- 50–1000 employees
- Growing businesses
- Office-based workforce
- Regional expansion
- Commercial premises
Research signals modelled
- Office relocation
- Lease events
- Headcount growth
- New locations
- Property changes
- Business expansion
Evidence collected
Lease event
Main office lease expiry recorded within the next twelve months.
Headcount growth
Employee numbers up 22% across two reporting periods.
Senior hires
Two director-level appointments announced with team moves.
New location
Additional regional trading address registered on filings.
Density pressure
No corresponding increase in occupied floorspace.
Commercial signals
- Growth without additional space forces either a refit or a relocation
- Lease event provides a hard date the business must plan against
- New senior hires typically arrive with expectations about the workplace
Market activity
- Comparable city centre space being viewed by firms of similar size
- Regional supply of quality fitted space limited, which favours early planning
Sales
Who to contact
Helena Marchetti
Chief Operating Officer
Owns the property and workplace decision and will brief the agent.
Owen Radcliffe
Head of Facilities
Holds the practical constraints of the current floorplate.
Ines Dobrev
Finance Director
Economic buyer for capital expenditure on fit-out.
Recommended conversation
Discovery questions
- What is the plan for the head office at the lease event — stay and refit, or move?
- How is the current floorplate coping with the growth you have already had?
- Who is involved in the space decision internally, and has an agent been instructed?
- What would the workplace need to support if headcount grew another 20%?
Next action
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All examples, companies, contacts and data are fictional demonstrations created to show the methodology. The modelling behind it is not.
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All examples, companies, contacts and data are fictional demonstrations created to show the methodology.