Brief library

Commercial Solar

Finding businesses where energy investment becomes relevant

Identify businesses where solar, battery storage or energy optimisation becomes a strategic conversation.

Sales Intelligence Brief

SB-03 · Illustrative example

Opportunity score

85/100

Status

Qualified — medium-high confidence

Industry

Commercial Solar

Opportunity type
Energy investment — generation and storage
Example company

Illustrative client model — commercial solar and storage

Example target: Fenmoor Cold Storage · 240 employees · owner-occupied

Why this account
An owner-occupied cold storage operator with continuous high daytime load across 52,000 sq ft of suitable roof. Ownership removes the landlord obstacle that stalls most commercial energy conversations.
Why now
Roof strengthening works have been recorded against the main site in the same quarter as a new facilities and energy role. Capital is already allocated to the building envelope, which is the cheapest moment to add generation.
Recommended action
Offer a roof feasibility and load review timed to the strengthening works, addressed to the Energy and Facilities Manager with the Finance Director copied.

Research

Company profile

Sector
Temperature-controlled storage and distribution
Size
240 employees
Premises
Two owner-occupied sites, 52,000 sq ft principal facility
Load profile
Continuous refrigeration, high daytime demand
Roof
Large single-span, works currently in progress

ICP match

  • Commercial premisesMatch

    Owner-occupied industrial floorspace.

  • High energy usageMatch

    Continuous refrigeration load.

  • Suitable buildingsMatch

    Large-span roof under active works.

  • Growth activityPartial

    Third unit under consideration, not yet committed.

Ideal customer profile

  • Commercial premises
  • High energy usage
  • Suitable buildings
  • Growth activity

Research signals modelled

  • New facilities
  • Expansion
  • Property intelligence
  • Sustainability initiatives
  • Operational growth

Evidence collected

  • Roof works

    Strengthening works recorded against the principal production site.

  • Sustainability commitment

    Emissions reduction commitment published in the annual filing.

  • New role

    Energy and facilities management position created.

  • Operational growth

    Third unit under consideration on the same estate.

Commercial signals

  • Capital already committed to the roof, reducing the marginal cost of installation
  • A named internal owner for energy, which shortens the decision chain
  • Published sustainability commitment creating internal reporting pressure

Market activity

  • Comparable owner-occupied sites in the area have added rooftop generation in the past year
  • Customer-side reporting requirements pushing suppliers to evidence emissions reduction

Sales

Who to contact

Paul Ashcombe

Energy & Facilities Manager

Newly appointed owner of the energy agenda and the roof works programme.

Helen Draycott

Finance Director

Economic buyer for the capital case and payback period.

Recommended conversation

Lead with the roof works. The argument is sequencing, not technology: generation added while access equipment is already on site costs materially less than a standalone project twelve months later.

Discovery questions

  • What is the scope and timeline of the current roof programme?
  • How is the site's daytime load profiled across the year?
  • Who owns the emissions commitment internally, and how is it being reported?
  • What payback period would need to be met for a capital case to progress?

Next action

Propose a no-cost roof and load feasibility assessment while access equipment is on site.

Request Your Free AI Sales Strategy

All examples, companies, contacts and data are fictional demonstrations created to show the methodology. The modelling behind it is not.

Growth Assist

Sales Intelligence powered by Commercial Intelligence

All examples, companies, contacts and data are fictional demonstrations created to show the methodology.