Industry

Sales intelligence for managed IT service providers. We do the research for you.

A change of IT leadership, a new office, or a period of fast recruitment are among the strongest reasons a business reviews its managed IT arrangements — and among the hardest to spot reliably from the outside, because none of them are advertised as "looking for a new provider".

Growth Assist continuously identifies companies showing a reason to speak, explains why now, and delivers prioritised opportunities to your sales team through the Sales Intelligence Workspace — so conversations start with evidence rather than a cold list.

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The sales challenge

Why pipeline is hard to build here.

Managed IT sales cycles often begin long before a prospect actively searches for a new provider. A new IT Director reviewing inherited arrangements, an acquisition bringing together two mismatched estates, or a business growing headcount faster than its support desk can absorb — these are the moments that matter, and they typically happen quietly.

Generic intent data tends to flag "in market" activity that is already visible to every competitor, by which point the account is being worked by several providers at once. The more useful signals — leadership changes, office moves, recruitment patterns, technology changes — sit in scattered sources that are rarely connected to each other, let alone to your own CRM history.

Sales teams end up either working accounts too late, once the opportunity is already competitive, or missing genuinely well-fitted accounts entirely because nothing in a standard prospecting tool flagged them.

Ideal customer

What a good customer looks like.

Businesses that have recently appointed a new IT Director, Head of IT or Operations leader
Organisations opening new offices or additional sites
Companies growing headcount at a rate that outpaces current IT support capacity
Businesses that have recently completed or announced an acquisition
Organisations approaching a known contract renewal window
Companies showing identifiable technology change, where this can be evidenced
Accounts with a historic CRM opportunity that stalled rather than closed

The definition above is a starting point. Every engagement begins by agreeing what a good customer looks like for your business rather than assuming a generic profile.

Why now

The triggers that create a reason to speak.

Fitting the profile is not a reason to call. These are the changes that suggest the timing may be right — and which ones apply is decided with you, not applied generically.

New IT or operations leadership appointment
Office move or additional site opening
Business growth evidenced by recruitment activity
Recruitment specifically for IT or technical roles
Acquisition or merger activity
Contract renewal window approaching
Identifiable technology change, where evidence supports it
Historic CRM opportunity worth reopening

Evidence & data

Where the evidence comes from.

Not every source is used for every client. We use what is available, relevant and traceable — and record anything unverified as inference rather than fact.

External signals

Leadership appointment announcements
Company filings and registered changes
Acquisition and merger activity
Recruitment activity, including IT-specific roles

Property and expansion

Office moves and new site records
Headcount growth linked to a specific site

People and technology

Identifiable technology changes where evidence exists
Publicly stated technology partnerships or migrations

Internal CRM history

Stalled proposals and past conversations
Known or estimated contract renewal dates
Existing relationships suitable for expansion

How we find opportunities

The process behind each opportunity.

Define the fit

We agree the profile of a good managed IT customer with you — sector, size, support model — rather than assuming a single template fits every MSP.

Set the triggers

Leadership change, growth and renewal triggers are defined specifically for your business, not applied generically across the market.

Gather and verify evidence

Signals are gathered from external sources and your CRM, with verified evidence kept clearly separate from inference.

Score for fit, evidence and timing

Only accounts where fit, evidence and timing combine into a real priority are surfaced to your team.

Deliver through the workspace

Prioritised opportunities and the reasoning behind them are delivered through the Sales Intelligence Workspace, ready to action.

Illustrative brief

An example sales intelligence brief.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example

EX-0412 · Managed IT

Company: Alderwick Components Group
Precision components · 140 employees · fictional example
Why this company matters: Multi-site manufacturer in the size band where this provider's win rate is strongest, currently running IT support in-house with a single technical hire.
What changed: Second facility taken on a long lease earlier in the year
New Operations Director appointed from a larger group
Four maintenance and production roles advertised in six weeks
Asset finance facility registered against new plant
Why now: Expansion plus a new operational leader usually creates a review of support arrangements within two quarters. The window is open now rather than at renewal.
Who to contact: Sarah Mitchell, Operations Director — owns site readiness and supplier arrangements during expansion (fictional stakeholder).
Recommended action: Begin a conversation with the Operations Director about supporting the second site before it goes live.
Confidence: High — four independent signals, each traceable to a primary source.

What sales receives

Delivered ready to act on.

A ranked account list

Prioritised by fit, evidence and timing, so the team focuses on the accounts most worth a conversation this week.

The evidence trail

A clear separation of what is verified against a source and what is a reasoned hypothesis.

A why-now rationale

An explanation of why the account is relevant now, tied to the specific triggers identified.

A relevant contact

The likely decision owner, where identifiable, so outreach starts with the right person.

Opportunities arrive in the Sales Intelligence Workspace, and where useful into your CRM. There is no new tool for your team to learn.

How it works

Evidence first. AI second. Sales intelligence third.

Learn

What you sell, who buys, and what makes an opportunity valuable.

Define

The ICP and the buying triggers that matter in your market.

Research

Continuous monitoring, then analyst research on each candidate.

Validate

Evidence traced to a source; inference labelled as inference.

Prioritise

Fit plus evidence plus timing decides where attention goes.

Deliver

A briefed opportunity in the Sales Intelligence Workspace.

See the full methodology

FAQ

Common questions.

How is this different from an intent data tool?

Intent data tools generally apply the same signals to every account in a market and leave you to interpret them. This is a service — Growth Assist does the research, connects the evidence to your specific definition of fit, and delivers prioritised opportunities rather than raw data.

Can you tell us a prospect's current contract end date?

Only where this is available from a verifiable source or your own CRM history. Where it is not, we say so and present any estimate as an inference rather than a fact.

Do you focus only on new leadership hires?

No. Leadership change is one of several triggers we track alongside office moves, growth, acquisitions and renewal timing, weighted according to what matters most to your business.

How quickly can opportunities be delivered?

This depends on the scope agreed with you, but the workspace is designed for continuous delivery of prioritised opportunities rather than a one-off list.

What happens to accounts that don't meet the bar?

They are not surfaced. We would rather deliver fewer, well-evidenced opportunities than a long list where fit, evidence and timing have not genuinely aligned.

Where to go next.

The service

B2B Sales Intelligence as a Service
How the managed service works, end to end.

Use cases

Buying trigger intelligence
Expansion, leadership change, planning activity and more — the events that create a genuine reason to speak.
Net-new prospects
Companies matching your ICP, filtered down to the ones showing a credible reason to speak now.
Contract renewal intelligence
Known renewal dates and inferred renewal windows, kept clearly distinct, so sales times outreach without guessing.

Insights

What Are B2B Sales Triggers?
A sales trigger is an observable event that makes a company worth a second look — but on its own it is not proof that anyone is ready to buy.
What Is B2B Sales Intelligence?
B2B sales intelligence is the researched, evidenced answer to who is genuinely worth calling this week, not a bigger list of who could theoretically buy.

Request a Pipeline Intelligence Audit

We will review your market, the buying triggers that apply to it, and the opportunities a continuous sales intelligence process would surface.

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