Industry

Sales intelligence for commercial solar providers. We do the research for you.

Commercial solar sales conversations depend on a small number of things being true at once: the business owns or controls its building, the building is a realistic fit for a solar installation, and there is a reason to have the conversation now rather than in twelve months. None of that can be assumed from a company's size or sector alone.

Growth Assist continuously identifies companies showing a genuine reason to speak — based on property ownership, building characteristics, expansion and planning activity, and relevant financial information — explains why now, and delivers prioritised opportunities to your sales team through the Sales Intelligence Workspace.

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The sales challenge

Why pipeline is hard to build here.

It is tempting to assume that any business with a large roof and high energy costs is a good solar prospect, but that assumption is often wrong: many commercial premises are leased on terms that make solar investment impractical, and energy consumption is very rarely known with any accuracy from outside a business. We are explicit about this — unless energy usage is supported by an actual, identifiable source, we do not present it as known, and we will say so plainly rather than imply a level of insight we don't have.

What can genuinely be evidenced is different: property ownership, roof and site characteristics visible from planning or property records, expansion activity, new site acquisition, and financial information that indicates capacity to invest. These are harder to assemble than a simple list of large buildings, but they produce accounts that are actually worth a sales conversation.

Without this discipline, solar sales teams either chase a long list of plausible-looking buildings with a low conversion rate, or rely on inbound enquiries alone and miss well-fitted businesses that were never going to respond to a cold campaign.

Ideal customer

What a good customer looks like.

Businesses that own their commercial or industrial premises outright
Buildings with roof or site characteristics suited to a solar installation
Companies expanding into new or additional owned sites
Businesses with recent planning activity relevant to their premises
Organisations showing financial information consistent with capital investment capacity
Companies with other identifiable energy or property indicators where available
Businesses that have recently acquired property rather than leased it

The definition above is a starting point. Every engagement begins by agreeing what a good customer looks like for your business rather than assuming a generic profile.

Why now

The triggers that create a reason to speak.

Fitting the profile is not a reason to call. These are the changes that suggest the timing may be right — and which ones apply is decided with you, not applied generically.

Confirmed property ownership rather than a leasehold arrangement
Roof or site characteristics suited to solar, where evidenced
Business expansion into new owned premises
Planning activity relevant to the site or building
Property acquisition recorded against the business
Financial information indicating capacity for capital investment
Other energy or property indicators, where genuinely available from a source

Evidence & data

Where the evidence comes from.

Not every source is used for every client. We use what is available, relevant and traceable — and record anything unverified as inference rather than fact.

Property and site records

Confirmed ownership versus leasehold status
Roof and site characteristics from planning or property data
Site size and building type
Property acquisition records

Planning and expansion

Planning applications relevant to the premises
New site acquisition or construction
Expansion announcements

Financial and company information

Company filings indicating financial capacity
Relevant investment or capital expenditure disclosures

Internal CRM history

Historic enquiries or proposals
Past conversations logged but not progressed

How we find opportunities

The process behind each opportunity.

Define the fit

We agree with you what a good solar customer looks like in terms of ownership, building type and sector, rather than treating every large roof as equal.

Set the triggers

Property, planning and financial triggers are defined specifically with you, not assumed from generic energy-market signals.

Gather and verify evidence

We collect property, planning and financial evidence, and we are explicit when a factor such as energy usage is not known and cannot honestly be inferred.

Score for fit, evidence and timing

Accounts are only surfaced when ownership, building suitability and timing genuinely combine into a priority.

Deliver through the workspace

Prioritised opportunities, along with the specific evidence behind each one, are delivered through the Sales Intelligence Workspace.

Illustrative brief

An example sales intelligence brief.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example

EX-0388 · Commercial Solar

Company: Fenmoor Food Systems
Food production · 310 employees · two owner-occupied sites
Why this company matters: Owner-occupied industrial floorspace over 40,000 sq ft with high daytime energy load — the profile that produces the shortest sales cycles in this category.
What changed: Roof strengthening works recorded against the main production site
Sustainability commitment published in the annual filing
Energy and facilities management role created
Why now: Roof works and a new facilities hire in the same quarter indicate capital budget already allocated to the building envelope.
Who to contact: Paul Ashcombe, Energy & Facilities Manager, with Helen Draycott, Finance Director, as economic buyer (fictional stakeholders).
Recommended action: Offer a roof feasibility review timed to the strengthening works.
Confidence: Medium-high — intent confirmed, budget inferred rather than observed.

What sales receives

Delivered ready to act on.

A ranked account list

Businesses ordered by fit, evidence and timing, focused on those with confirmed ownership and suitable premises.

The evidence behind each account

A clear statement of what is verified — such as ownership or planning records — and what remains an inference, including an honest note where energy usage is not known.

A why-now rationale

The specific reason this account is relevant now, whether that is a planning event, expansion or acquisition.

A relevant contact

The person most likely to own facilities or energy decisions, where this can be identified.

Opportunities arrive in the Sales Intelligence Workspace, and where useful into your CRM. There is no new tool for your team to learn.

How it works

Evidence first. AI second. Sales intelligence third.

Learn

What you sell, who buys, and what makes an opportunity valuable.

Define

The ICP and the buying triggers that matter in your market.

Research

Continuous monitoring, then analyst research on each candidate.

Validate

Evidence traced to a source; inference labelled as inference.

Prioritise

Fit plus evidence plus timing decides where attention goes.

Deliver

A briefed opportunity in the Sales Intelligence Workspace.

See the full methodology

FAQ

Common questions.

Do you tell us how much energy a business consumes?

Only when this is supported by an identifiable source. We do not assume or estimate energy consumption from company size, and we will always say clearly when this information simply isn't available.

How do you know a business owns its building?

We use property and planning records to establish ownership status wherever this can be verified, and we distinguish confirmed ownership from a leasehold arrangement rather than treating them the same.

What if roof suitability can't be confirmed?

Where roof or site characteristics cannot be verified from an available source, we present this as an unknown rather than assuming suitability, and we prioritise accounts where the evidence is stronger.

Do you only look at large industrial buildings?

No. Fit is defined with you based on the building types and sectors you actually win, which may include offices, warehouses or mixed commercial premises.

Can this replace our existing lead sources?

This is not another list to work alongside your existing pipeline. Growth Assist does the research and delivers prioritised, evidenced opportunities directly to your sales team.

Where to go next.

The service

B2B Sales Intelligence as a Service
How the managed service works, end to end.

Use cases

Buying trigger intelligence
Expansion, leadership change, planning activity and more — the events that create a genuine reason to speak.
Net-new prospects
Companies matching your ICP, filtered down to the ones showing a credible reason to speak now.
CRM prioritisation
You already know thousands of companies. The problem is knowing which ones matter today — we help you find out.

Insights

What Are B2B Sales Triggers?
A sales trigger is an observable event that makes a company worth a second look — but on its own it is not proof that anyone is ready to buy.
Sales Intelligence Service vs Software: What's the Difference?
Software gives a team the tools to do the research themselves; a managed service does the research for them — the right choice depends on internal capacity, not just budget.

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We will review your market, the buying triggers that apply to it, and the opportunities a continuous sales intelligence process would surface.

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