Growth Assist

Industry

Sales intelligence for commercial interiors and fit-out. We do the research for you.

Fit-out and interiors decisions are usually made well before a business moves — often nine to twelve months ahead of a lease event, once agents are already involved and a shortlist is forming. By the time an opportunity looks obviously "in market", the specification conversation may already be underway with someone else.

Growth Assist continuously identifies companies showing a reason to speak — a lease event, a planning application, a relocation or a period of growth without matching space — explains why now, and delivers prioritised opportunities to your sales team through the Sales Intelligence Workspace.

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The sales challenge

Why pipeline is hard to build here.

The businesses most worth talking to are often quiet about their plans until relatively late in the process, while the public signals — a lease expiry, a planning application, a new office listing — are scattered across different sources and rarely connected to a specific account at the right moment.

Meanwhile many interiors sales teams work from generic relocation or expansion lists that don't distinguish between a business that has genuinely outgrown its space and one that has simply been mentioned in an industry roundup. That produces a lot of activity without much signal.

The result is that interiors teams are often introduced to the buying process too late to influence specification, having spent effort on accounts that were never going to move, while genuinely well-timed opportunities go unnoticed.

Ideal customer

What a good customer looks like.

  • Businesses approaching a known lease expiry or break clause
  • Companies relocating to new premises
  • Organisations that have grown headcount without taking on additional space
  • Businesses with recent planning applications relevant to office premises
  • Companies showing building control activity indicating refurbishment
  • Organisations expanding into new offices or additional floors
  • Businesses with recruitment growth suggesting a space mismatch

The definition above is a starting point. Every engagement begins by agreeing what a good customer looks like for your business rather than assuming a generic profile.

Why now

The triggers that create a reason to speak.

Fitting the profile is not a reason to call. These are the changes that suggest the timing may be right — and which ones apply is decided with you, not applied generically.

  • Lease expiry or break clause approaching
  • Office relocation announced or recorded
  • Planning application relevant to office premises
  • Building control information indicating refurbishment activity
  • New office taken on, whether by lease or purchase
  • Recruitment growth without a matching increase in space
  • Property changes recorded against the business
  • Expansion into additional floors or departments

Evidence & data

Where the evidence comes from.

Not every source is used for every client. We use what is available, relevant and traceable — and record anything unverified as inference rather than fact.

Lease and property events

  • Lease expiry and break clause timing
  • Relocation records and new office announcements
  • Property acquisition or additional space taken

Planning and building control

  • Planning applications relevant to office premises
  • Building control records indicating refurbishment
  • Fit-out or alteration notices where available

Growth and people signals

  • Recruitment growth relative to known space
  • Headcount change over time

Internal CRM history

  • Stalled proposals from previous outreach
  • Historic conversations worth reopening

How we find opportunities

The process behind each opportunity.

01

Define the fit

We agree the profile of a good interiors customer with you — sector, size, project type — rather than treating every relocation as equal.

02

Set the triggers

Lease events, planning activity and growth triggers are defined specifically for your business and the projects you actually win.

03

Gather and verify evidence

We collect evidence from lease, planning and building control sources, distinguishing what is confirmed from what is inferred.

04

Score for fit, evidence and timing

Accounts are only surfaced when fit, evidence and timing combine to suggest a genuine, near-term opportunity.

05

Deliver through the workspace

Prioritised opportunities and their supporting evidence are delivered through the Sales Intelligence Workspace, timed to reach you before shortlisting begins where possible.

Illustrative brief

An example sales intelligence brief.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example
EX-0401 · Office Fit Out
Company

Brookvale Technical Services

Professional services · 95 fee earners · city centre office

Why this company matters
Lease event approaching in a firm that has grown headcount 22% without taking additional space.
What changed
  • Lease expiry recorded for the third quarter of next year
  • Two senior hires announced with team moves
  • Agent instructed on comparable city-centre space
Why now
Fit-out decisions are made 9–12 months before a lease event. The specification conversation is happening now.
Who to contact
Ruth Calderon, Managing Partner, supported by the Head of Operations (fictional stakeholders).
Recommended action
Introduce a workplace planning conversation ahead of agent shortlisting.
Confidence
Medium — timing well evidenced, decision process not yet visible.

What sales receives

Delivered ready to act on.

A ranked account list

Accounts ordered by fit, evidence and timing, prioritising those with an identifiable lease or growth event approaching.

The evidence behind each account

A clear distinction between confirmed lease or planning information and reasoned inference about timing.

A why-now rationale

An explanation of why this account is worth approaching now, ahead of agent shortlisting where possible.

A relevant contact

The likely decision owner for workplace or premises decisions, where identifiable.

Opportunities arrive in the Sales Intelligence Workspace, and where useful into your CRM. There is no new tool for your team to learn.

How it works

Evidence first. AI second. Sales intelligence third.

01

Learn

What you sell, who buys, and what makes an opportunity valuable.

02

Define

The ICP and the buying triggers that matter in your market.

03

Research

Continuous monitoring, then analyst research on each candidate.

04

Validate

Evidence traced to a source; inference labelled as inference.

05

Prioritise

Fit plus evidence plus timing decides where attention goes.

06

Deliver

A briefed opportunity in the Sales Intelligence Workspace.

See the full methodology

FAQ

Common questions.

How early can you identify a relocation opportunity?

Where evidence such as lease expiry timing or growth without matching space is available, we aim to surface the opportunity well before a shortlist is formed, though this depends on what evidence exists for a given account.

Do you use planning data alone?

No. Planning applications and building control records are one part of the picture. We combine them with lease events, growth signals and your own CRM history to build a fuller, evidenced view.

Can you tell us exactly when a lease expires?

Only where this is available from a verifiable source. Where a date cannot be confirmed, we present any estimate clearly as an inference rather than a fact.

Is this only useful for large office moves?

No. Fit is defined with you and can include smaller relocations, refurbishments or expansions into additional floors, depending on the projects you focus on.

How does this fit alongside our existing agent relationships?

This works alongside agent-led activity by surfacing accounts earlier, based on evidence of an approaching event, rather than replacing agent relationships.

Related

Where to go next.

The service

Use cases

  • Net-new prospects

    Companies matching your ICP, filtered down to the ones showing a credible reason to speak now.

  • Buying trigger intelligence

    Expansion, leadership change, planning activity and more — the events that create a genuine reason to speak.

  • CRM prioritisation

    You already know thousands of companies. The problem is knowing which ones matter today — we help you find out.

Insights

Request a Pipeline Intelligence Audit

We will review your market, the buying triggers that apply to it, and the opportunities a continuous sales intelligence process would surface.

Request a Pipeline Intelligence AuditSee How It Works