Growth Assist

Industry Sales Intelligence

Sales Intelligence for managed IT

Growth Assist helps managed IT sales teams identify companies showing signals that create a reason to engage.

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The challenge

Traditional prospecting creates too much noise.

Managed IT prospecting often relies on broad company-size filters, which can produce long lists with little indication of need or timing.

A stronger model looks for business change: growth, leadership movement, new locations, hiring or technology events that may create a reason to review IT support.

Intelligence model

The model combines fit, research and buying signals.

Ideal customer profile

  • Growing multi-site businesses
  • Companies with operational dependency on IT
  • Leadership teams going through change
  • Organisations with visible hiring or technology transition

Research areas

  • Technology change
  • Leadership movement
  • Headcount and location growth
  • Operational complexity and risk indicators

Buying signals

  • Technology change
  • Leadership changes
  • Growth signals

Signals we identify

Evidence that creates a reason to engage.

  • Technology change
  • Leadership changes
  • Growth signals

Example opportunity

How the intelligence becomes a sales brief.

Sales Intelligence Brief

Illustrative example
EX-0475 · Managed IT

Target company

Example Care Services Group

Residential care operator

650 staff · Twelve homes · North of England

Opportunity score

Priority: TARGET NOW

Scored against customer fit, commercial activity, buying signals and opportunity timing.

Customer fit
38/40
Commercial timing
27/30
Supporting signals
17/20
Contact relevance
9/10
Total
91/100

Why this company

A growing operator with multiple locations and a care model that depends on reliable IT, security and digital care records.

Why now

Acquired homes and a digital records rollout may prompt a review of how IT support, security and new staff access are managed.

What has changed

  • Two care homes acquired this year.
  • New IT Director appointed.
  • Rollout of digital care records announced.

Who to contact

Imran Patel

IT Director

Example Care Services Group

New in post and responsible for bringing acquired homes onto group systems.

  • Phone:01632 960832
  • Email:imran.patel@example.com
  • LinkedIn:Illustrative profile

Fictional person and contact details.

Recommended sales action

Call Imran Patel on 01632 960832.

Ask how the two acquired homes are being brought onto group IT and the new digital care records system.

Find out whether support and security arrangements are being reviewed as part of that rollout.

Why this approach

Integrating acquisitions is a clear, current problem the IT Director is likely already working on.

Evidence summary

  • Regulator registrations
  • Leadership announcements
  • Press announcements

Illustrative source types, not verified references.

Confidence

High. Acquisitions and leadership change are both publicly recorded.

Confidence rates the evidence, separately from the opportunity score.

Illustrative example. Company, contacts and commercial signals are fictional.

Next step

Build Sales Intelligence around your market.

Growth Assist builds bespoke Sales Intelligence systems that identify companies worth pursuing, explain why now and give sales teams the intelligence needed to start better conversations.

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We review your managed IT market, buying signals and sales approach to show where Sales Intelligence could improve targeting.

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