Industry Sales Intelligence

Sales Intelligence for commercial solar

Growth Assist helps commercial solar sales teams identify companies showing signals that create a reason to engage.

The challenge

Traditional prospecting creates too much noise.

Many commercial buildings could technically suit solar, but that does not make every owner or occupier a priority prospect.

The strongest opportunities combine fit with a timely commercial reason: energy demand, expansion, sustainability pressure, property suitability or investment activity.

Intelligence model

The model combines fit, research and buying signals.

Ideal customer profile

  • Energy-intensive operators
  • Suitable commercial property footprints
  • Businesses investing in facilities
  • Organisations with sustainability or cost-control priorities

Research areas

  • Property footprint
  • Operational expansion
  • Energy demand indicators
  • Sustainability and investment evidence

Buying signals

  • Property suitability
  • Expansion
  • Energy demand
  • Sustainability initiatives

Signals we identify

Evidence that creates a reason to engage.

  • Property suitability
  • Expansion
  • Energy demand
  • Sustainability initiatives

Example opportunity

How the intelligence becomes a sales brief.

Sales Intelligence Brief

Illustrative example
EX-0466 · Commercial Solar

Target company

Example Logistics Holdings

Multi-site logistics operator

420 employees · Five depots · Midlands

Opportunity score

Priority: TARGET NOW

Scored against customer fit, commercial activity, buying signals and opportunity timing.

Customer fit
37/40
Commercial timing
27/30
Supporting signals
17/20
Contact relevance
9/10
Total
90/100

Why this company

A multi-site operator with large flat-roofed depots and an operating model aligned to commercial solar potential.

Why now

EV charging will increase electricity demand across the estate, which may make on-site generation part of the current energy plan.

What has changed

  • New depot under construction.
  • Net zero target published for the fleet and estate.
  • Electric vehicle charging rollout announced.

Who to contact

Marcus Bellamy

Facilities Director

Example Logistics Holdings

Owns the depot build programme and the EV charging rollout.

  • Phone:01632 960745
  • Email:marcus.bellamy@example.com
  • LinkedIn:Illustrative profile

Fictional person and contact details.

Recommended sales action

Call Marcus Bellamy on 01632 960745.

Ask how the EV charging rollout will affect electricity demand at the depots, and whether rooftop solar is part of the plan.

Find out if the new depot has been designed with solar in mind before construction is completed.

Why this approach

EV charging gives a practical, cost-led reason to discuss generation, rather than a general sustainability pitch.

Evidence summary

  • Planning records
  • Sustainability report
  • Press announcements

Illustrative source types, not verified references.

Confidence

Medium-high. Demand increase is confirmed; budget is inferred.

Confidence rates the evidence, separately from the opportunity score.

Illustrative example. Company, contacts and commercial signals are fictional.

Next step

Build Sales Intelligence around your market.

Growth Assist builds bespoke Sales Intelligence systems that identify companies worth pursuing, explain why now and give sales teams the intelligence needed to start better conversations.

Request Your Free Data-Driven Sales Strategy

We review your commercial solar market, buying signals and sales approach to show where Sales Intelligence could improve targeting.