Growth Assist

Industry Sales Intelligence

Sales Intelligence for commercial fit-out

Growth Assist helps commercial fit-out sales teams identify companies showing signals that create a reason to engage.

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The challenge

Traditional prospecting creates too much noise.

Commercial fit-out prospecting often produces too much noise because every growing company can look like a possible target.

The useful accounts are the ones where property movement, lease timing, expansion or workplace change gives the sales team a relevant reason to start a conversation.

Intelligence model

The model combines fit, research and buying signals.

Ideal customer profile

  • Multi-site or growing organisations
  • Office-based companies
  • Businesses with planned workplace change
  • Decision structures involving operations, property or finance

Research areas

  • Property activity
  • Lease and move indicators
  • Hiring and headcount change
  • Office footprint and regional growth

Buying signals

  • Lease events
  • Office moves
  • Expansion
  • Property changes

Signals we identify

Evidence that creates a reason to engage.

  • Lease events
  • Office moves
  • Expansion
  • Property changes

Example opportunity

How the intelligence becomes a sales brief.

Sales Intelligence Brief

Illustrative example
EX-0461 · Commercial Fit-Out

Target company

Example Professional Services Group

Regional professional services firm

160 staff · Manchester · two offices

Opportunity score

Priority: TARGET NOW

Scored against customer fit, commercial activity, buying signals and opportunity timing.

Customer fit
35/40
Commercial timing
27/30
Supporting signals
17/20
Contact relevance
9/10
Total
88/100

Why this company

A growing regional business with a workplace profile that matches the agreed commercial fit-out customer profile.

Why now

A confirmed move and fast hiring suggest the workspace design and delivery timeline may be planned in the coming months.

What has changed

  • Office move to larger premises announced.
  • Recruitment up 30% across two teams.
  • New Head of Property appointed.

Who to contact

Hannah Greaves

Head of Property

Example Professional Services Group

Leads the office move and will select delivery partners.

  • Phone:01632 960714
  • Email:hannah.greaves@example.com
  • LinkedIn:Illustrative profile

Fictional person and contact details.

Recommended sales action

Call Hannah Greaves on 01632 960714.

Ask how the move to larger premises is affecting workspace planning, staff experience and delivery timelines.

Find out whether a fit-out partner has been appointed and when the design brief will be agreed.

Why this approach

The announced move gives a specific, timely reason to call before partners are chosen.

Evidence summary

  • Press announcements
  • Job advertisements
  • Leadership announcements

Illustrative source types, not verified references.

Confidence

Medium-high. The move is confirmed; partner selection timing is inferred.

Confidence rates the evidence, separately from the opportunity score.

Illustrative example. Company, contacts and commercial signals are fictional.

Next step

Build Sales Intelligence around your market.

Growth Assist builds bespoke Sales Intelligence systems that identify companies worth pursuing, explain why now and give sales teams the intelligence needed to start better conversations.

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We review your commercial fit-out market, buying signals and sales approach to show where Sales Intelligence could improve targeting.

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