Industry

Sales intelligence for roofing and cladding contractors. We do the research for you.

Roofing and cladding opportunities tend to sit behind planning applications, building control records and the ownership status of industrial and warehouse property — sources that are individually public but rarely combined into a single, prioritised view of which accounts are actually worth calling.

Growth Assist continuously identifies companies showing a reason to speak — a planning application, a recladding requirement, a refurbishment project or new industrial property activity — explains why now, and delivers prioritised opportunities to your sales team through the Sales Intelligence Workspace.

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The sales challenge

Why pipeline is hard to build here.

Roofing and cladding work is often triggered by a specific, evidenced event: a planning application for a warehouse extension, a building control record relating to recladding, or the acquisition of an industrial site that needs remedial work. These events exist in public records, but they are scattered across different registers and rarely linked to a contractor's specific target list.

Sales teams without this connection tend to rely on tender portals and inbound referrals, which surface opportunities only once they are already competitive, or on broad industrial property lists that don't distinguish a live project from a building that simply exists.

The result is missed timing on projects that were identifiable months earlier from planning and building control activity, and wasted effort on premises with no active project at all.

Ideal customer

What a good customer looks like.

Owners or occupiers of industrial and warehouse property
Businesses with recent planning applications relevant to roofing or cladding
Distribution facilities showing refurbishment or expansion activity
Sites with building control records indicating recladding requirements
Companies undertaking roof works evidenced through planning or property records
Businesses that have recently acquired industrial property
Contractors or developers with identifiable live projects, where available

The definition above is a starting point. Every engagement begins by agreeing what a good customer looks like for your business rather than assuming a generic profile.

Why now

The triggers that create a reason to speak.

Fitting the profile is not a reason to call. These are the changes that suggest the timing may be right — and which ones apply is decided with you, not applied generically.

Planning application relevant to roofing or cladding work
Building control record indicating recladding activity
Refurbishment activity at an industrial or warehouse site
Roof works evidenced through a public record
Property acquisition of an industrial or distribution site
New industrial development or extension recorded
Contractor or project information indicating an active scheme, where available

Evidence & data

Where the evidence comes from.

Not every source is used for every client. We use what is available, relevant and traceable — and record anything unverified as inference rather than fact.

Planning and building control

Planning applications relevant to roofing or cladding
Building control records for recladding or roof works
Refurbishment notices

Property and site records

Industrial, warehouse and distribution property ownership
Property acquisition records
Site expansion or extension activity

Project and contractor information

Contractor or project information where publicly available
Tender or scheme announcements where identifiable

Internal CRM history

Historic proposals and quotations on file
Past conversations worth reopening

How we find opportunities

The process behind each opportunity.

Define the fit

We agree with you what a good roofing or cladding project looks like — site type, project size and sector — rather than treating every industrial building the same.

Set the triggers

Planning, building control and property triggers are defined specifically with you, based on the projects you actually pursue.

Gather and verify evidence

We collect evidence from planning, building control and property sources, clearly separating confirmed records from reasonable inference.

Score for fit, evidence and timing

Accounts are only surfaced when site type, project evidence and timing combine into a genuine, near-term opportunity.

Deliver through the workspace

Prioritised opportunities, with the underlying planning and property evidence, are delivered through the Sales Intelligence Workspace.

Illustrative brief

An example sales intelligence brief.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example

EX-0388 · Commercial Solar

Company: Fenmoor Food Systems
Food production · 310 employees · two owner-occupied sites
Why this company matters: Owner-occupied industrial floorspace over 40,000 sq ft with high daytime energy load — the profile that produces the shortest sales cycles in this category.
What changed: Roof strengthening works recorded against the main production site
Sustainability commitment published in the annual filing
Energy and facilities management role created
Why now: Roof works and a new facilities hire in the same quarter indicate capital budget already allocated to the building envelope.
Who to contact: Paul Ashcombe, Energy & Facilities Manager, with Helen Draycott, Finance Director, as economic buyer (fictional stakeholders).
Recommended action: Offer a roof feasibility review timed to the strengthening works.
Confidence: Medium-high — intent confirmed, budget inferred rather than observed.

What sales receives

Delivered ready to act on.

A ranked account list

Accounts ordered by fit, evidence and timing, prioritising sites with confirmed planning or building control activity.

The evidence behind each account

A clear statement of which planning or property records are confirmed and which elements remain a reasoned hypothesis.

A why-now rationale

An explanation of why the account is relevant now, tied to a specific planning, building control or property event.

A relevant contact

The likely decision owner for the project, where this can be identified from available information.

Opportunities arrive in the Sales Intelligence Workspace, and where useful into your CRM. There is no new tool for your team to learn.

How it works

Evidence first. AI second. Sales intelligence third.

Learn

What you sell, who buys, and what makes an opportunity valuable.

Define

The ICP and the buying triggers that matter in your market.

Research

Continuous monitoring, then analyst research on each candidate.

Validate

Evidence traced to a source; inference labelled as inference.

Prioritise

Fit plus evidence plus timing decides where attention goes.

Deliver

A briefed opportunity in the Sales Intelligence Workspace.

See the full methodology

FAQ

Common questions.

Do you monitor planning applications directly?

We use planning and building control records as evidence sources where relevant to roofing and cladding activity, combined with property and CRM information to build a fuller, prioritised picture.

Can you confirm a project is definitely going ahead?

We present what is verified from a source — such as a submitted planning application — and are explicit where progression to an active project is inferred rather than confirmed.

Is this only relevant to large warehouse projects?

No. Fit is defined with you and can include smaller industrial sites or distribution facilities, depending on the scale of project you focus on.

How do you avoid flagging buildings with no active project?

We prioritise accounts with an identifiable planning, building control or property event rather than including every industrial building in a given area.

Can this work alongside our tender monitoring?

Yes. This is intended to surface opportunities earlier, based on planning and property evidence, ahead of formal tender activity where possible.

Where to go next.

The service

B2B Sales Intelligence as a Service
How the managed service works, end to end.

Use cases

Net-new prospects
Companies matching your ICP, filtered down to the ones showing a credible reason to speak now.
Buying trigger intelligence
Expansion, leadership change, planning activity and more — the events that create a genuine reason to speak.
Historic opportunity recovery
The opportunity that wasn't ready three years ago may be worth looking at today — we find it and re-evidence it.

Insights

What Are B2B Sales Triggers?
A sales trigger is an observable event that makes a company worth a second look — but on its own it is not proof that anyone is ready to buy.
What Is B2B Sales Intelligence?
B2B sales intelligence is the researched, evidenced answer to who is genuinely worth calling this week, not a bigger list of who could theoretically buy.

Request a Pipeline Intelligence Audit

We will review your market, the buying triggers that apply to it, and the opportunities a continuous sales intelligence process would surface.

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