Example briefs

What the work actually looks like.

Three fictional examples. The companies, people and details are invented purely to demonstrate the format; the structure and the standard of evidence are the real thing.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example

EX-0412 · Managed IT

Company: Alderwick Components Group
Precision components · 140 employees · fictional example
Why this company matters: Multi-site manufacturer in the size band where this provider's win rate is strongest, currently running IT support in-house with a single technical hire.
What changed: Second facility taken on a long lease earlier in the year
New Operations Director appointed from a larger group
Four maintenance and production roles advertised in six weeks
Asset finance facility registered against new plant
Why now: Expansion plus a new operational leader usually creates a review of support arrangements within two quarters. The window is open now rather than at renewal.
Who to contact: Sarah Mitchell, Operations Director — owns site readiness and supplier arrangements during expansion (fictional stakeholder).
Recommended action: Begin a conversation with the Operations Director about supporting the second site before it goes live.
Confidence: High — four independent signals, each traceable to a primary source.

Sales Intelligence Brief

Illustrative example

EX-0388 · Commercial Solar

Company: Fenmoor Food Systems
Food production · 310 employees · two owner-occupied sites
Why this company matters: Owner-occupied industrial floorspace over 40,000 sq ft with high daytime energy load — the profile that produces the shortest sales cycles in this category.
What changed: Roof strengthening works recorded against the main production site
Sustainability commitment published in the annual filing
Energy and facilities management role created
Why now: Roof works and a new facilities hire in the same quarter indicate capital budget already allocated to the building envelope.
Who to contact: Paul Ashcombe, Energy & Facilities Manager, with Helen Draycott, Finance Director, as economic buyer (fictional stakeholders).
Recommended action: Offer a roof feasibility review timed to the strengthening works.
Confidence: Medium-high — intent confirmed, budget inferred rather than observed.

Sales Intelligence Brief

Illustrative example

EX-0401 · Office Fit Out

Company: Brookvale Technical Services
Professional services · 95 fee earners · city centre office
Why this company matters: Lease event approaching in a firm that has grown headcount 22% without taking additional space.
What changed: Lease expiry recorded for the third quarter of next year
Two senior hires announced with team moves
Agent instructed on comparable city-centre space
Why now: Fit-out decisions are made 9–12 months before a lease event. The specification conversation is happening now.
Who to contact: Ruth Calderon, Managing Partner, supported by the Head of Operations (fictional stakeholders).
Recommended action: Introduce a workplace planning conversation ahead of agent shortlisting.
Confidence: Medium — timing well evidenced, decision process not yet visible.

Every brief carries a confidence level. A medium-confidence brief is still worth acting on — it just changes how you open the conversation.

See briefs built for your market.

The first step in the managed service: a structured review of your current pipeline, the opportunities being missed, and where Commercial Intelligence would create new ones.

Request a Pipeline Intelligence Audit See How It Works