Commercial Intelligence

The intelligence behind your pipeline.

AI helps us analyse more information.

Commercial expertise helps us understand what matters. Together they identify opportunities your team may otherwise miss — before they become a tender.

Our method

Five steps, in the same order, every time.

01

Define what a real opportunity looks like

We start with your won, lost and stalled business. Which companies buy, which never do, what was happening at the moment they decided. That becomes the definition everything else is measured against.

02

Watch the right sources

We monitor the sources that carry change for your market rather than everything available. Fewer sources, watched properly, beat a wide net that nobody reads.

03

Detect the pattern

AI clusters and summarises change at a volume no team could read manually. It surfaces candidates; it does not decide.

04

Verify by hand

Every signal that reaches a brief is checked against its primary source. A confidently wrong brief costs more than no brief at all.

05

Write the recommendation

The output is a short analyst brief: what changed, why it matters, who to speak to, what to do and how confident we are.

Sources

What Growth Assist combines.

Company information
Property intelligence
Planning data
Survey data
Recruitment activity
Leadership changes
Market changes
CRM information
Historical sales conversations

We record where each signal came from so a conclusion can always be traced back to something observable. Licensed sources stay within their licence terms, and client CRM data stays within the client's own model.

Output

What lands on your desk.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example
EX-0388 · Commercial Solar
Company

Fenmoor Food Systems

Food production · 310 employees · two owner-occupied sites

Why this company matters
Owner-occupied industrial floorspace over 40,000 sq ft with high daytime energy load — the profile that produces the shortest sales cycles in this category.
What changed
  • Roof strengthening works recorded against the main production site
  • Sustainability commitment published in the annual filing
  • Energy and facilities management role created
Why now
Roof works and a new facilities hire in the same quarter indicate capital budget already allocated to the building envelope.
Who to contact
Paul Ashcombe, Energy & Facilities Manager, with Helen Draycott, Finance Director, as economic buyer (fictional stakeholders).
Recommended action
Offer a roof feasibility review timed to the strengthening works.
Confidence
Medium-high — intent confirmed, budget inferred rather than observed.

Request a Pipeline Intelligence Audit

The first step in the managed service: a structured review of your current pipeline, the opportunities being missed, and where Commercial Intelligence would create new ones.